A recent article in Advertising Age shows that doing something "good" is important to customers. There is nothing that can create more goodwill among parents and teens than the distribution of AIM HIGH! Imagine that in six years every teenager in 6th grade through 12th grade in America could have a copy of the book in their home with the corporate sponsor's name emblazoned on the cover – the ultimate product placement. There is no book distributed for free in America that people keep in their homes except for phone books. This book would be exclusive to a corporate sponsor.

There are 3.5 million 6th graders each year ready to become part of the teenaged buying population. Parents will appreciate seeing their teenagers with AIM HIGH! because it repeats what parents tell their children. AIM HIGH! is the most cost-efficient way to help each individual teenager. This book increases communication between teenagers and adults.

Each year the sponsor could have an AIM HIGH! Day when teenagers, schools, and parents can discuss the "Tips" in AIM HIGH!

AIM HIGH! is advertising that is "out of the box" – a unique marketing tool that will create enormous "goodwill" for the corporate sponsor.

By sponsoring and distributing AIM HIGH!, the corporation will be participating in helping teenagers become successful in school and life.